How 16 Great Companies Picked Their Unique Names : Innovation :: American Express OPEN Forum
Anyone who’s ever had to form a company can sympathize with how difficult it can be to create a company name that is descriptive yet unique.
However, some companies have gone a less-traditional route and used some pretty unique naming conventions.
Here are some examples of interesting company names and the backstories behind them.
1. Google
The name started as a joke about the amount of information the search engine could search, or a “Googol” of information. (A googol is the number 1 followed by 100 zeros.) When founders Larry Page and Sergey Brin gave a presentation to an angel investor, they received a check made out to “Google.”
2. Hotmail
Sabeer Bhatia and Jack Smith had the idea of checking their email via a web interface, and tried to find a name that ended in “mail.” They finally settled on hotmail because it had the letters “html,” referencing the HTML programming language used to help create the product.
3. Volkswagen
Volkswagen literally means “people’s car.” Adolf Hitler initially came up with the idea for “cars for the masses,” which would be a state-sponsored “Volkswagen” program. Hitler wanted to create a more affordable car that was able to transport two adults and three children at speeds of 62 mph. He choose the car manufacturer Porsche to carry out the project, and the rest, as they say, is history.
4. Yahoo
The word “yahoo” was coined by Jonathan Swift in the the book Gulliver’s Travels. The term represented a repulsive, filthy creatures that resembled humans (think: Neanderthal). Yahoo! founders Jerry Yang and David Filo considered themselves yahoos, and thought the term would be appropriate for their joint venture.
5. Asus
The consumer electronic company is named after Pegasus, the winged horse of Greek mythology. The founders dropped the first three letters for the high position in alphabetical listings. In 1998 Asus created a spinoff company named Pegatron, using the other unused letters of Pegasus.
via How 16 Great Companies Picked Their Unique Names : Innovation :: American Express OPEN Forum.
