IDEA Spotlight: A Water Filter Easy on the Eyes and the Environment | Co.
Of the 35 billion plastic water bottles Americans buy each year, nearly four out of five end up in a landfill or an incinerator. That’s a hell of a lot of trash for a few sips of exotic mountain freshness. NewDealDesign‘s solution: the Tami Bar Primo, which produces plenty of filtered water without damaging the environment. And unlike most kitchen appliances out there, it isn’t a spectacular eyesore.
Primo is a sort of souped-up water cooler for your countertop. Using proprietary carbon technology, it spews hot or cold filtered water directly into your glass or pitcher — none of this pour-it-yourself business — at a rate of 2 liters a minute. That amounts to 1000 water bottles not consumed then tossed annually per household. So if 500,000 families use the water filter, they eliminate waste from 500 million bottles a year.
via IDEA Spotlight: A Water Filter Easy on the Eyes and the Environment | Co..
